What Promise to Make?

Every business is making a promise...question is what promise is your business going to make? The promise can be intentional, accidental, or even hidden but remember a promise is being made. Are you luxury promising status, bargain promising saving money, beauty promising youth, nutrition promising health?

When thinking about what promise your business is making start with asking yourself:

- What change am I seeking to make?

- Who am I seeking to change?

Get specific...who is it for? (Choose people based on what they believe, desire, and live by instead of what they look like.) What do they believe about money, time, luxury, health, etc?

Remember to focus on a specific group of people instead of everyone. Everyone is too large and too broad. By choosing the people you serve...you choose your future!